SAF Approved Dealer Directory

Map View

What is SAF?

Specialist Automotive Finance (SAF) was introduced by the Finance & Leasing Association (FLA) in 2007 to boost professionalism in dealerships and increase consumer confidence in car finance. The SAF Expert competence test assesses dealer staff on their knowledge of motor finance products and the regulations that govern their sale in showrooms. The test must be retaken every 12 months to ensure that salespeople’s knowledge is up to date.

The SAF Expert training and test is reviewed by the FLA and London Institute of Banking & Finance (LIBF) each year.  The training is accredited by LIBF.  Over 35,000 staff across the motor retail, finance and broker industries take the test each year, with hundreds of thousands having been completed since 2007.


SAF experts are up to date on the latest dealer finance options and will:

  1. Help you understand all the different finance options available, and how these can be tailored to meet your specific car-buying needs.
  2. Help you make an affordable and appropriate choice that is right for you and your car.
  3. Personally guide you through the finance application process to make it simpler, quicker and more convenient to complete.
  4. Provide a single point of contact to help you deal with your car and your finance as a combined purchase.

SAF Approved Dealership